LAMA Association was created to improve the marketing and advertising industry according to the advertiser's interests and concerns.
LAMA Mission Statement:
- Is established in Lebanon in 1995
- Is a non profit organization and shall not deal with any political issues
- Advertising Industry in Lebanon is witnessing a downturn
- Advertisers were left on the sidelines because of the lack of a formal Association to streamline their prerogatives to defend their legitimate causes.
- LAMA was created to fill this gap. In 1996, a general assembly was elected from affiliated members who represented around 60 % of total advertising spend in Lebanon .
For Further information: www.wfa-lb.org